Our vision
Atresmedia Televisión
is deeply committed to quality, varied and entertaining
television, which is, above all, responsible. The Corporate Responsibility Strat-
egy as regards the content created, produced and broadcast by the Group is
defined infive areas of action:
_ Toguaranteequality in the content.
_ Tobe the loudspeaker of social causes.
_ Toprotect themost vulnerable audiences, especiallyminors.
_ To foment accessibility too audio-visual content.
_ To approximate themedia to society.
RELEVANTASPECT
(pag. 65-75)
Responsible and
commited television
Qualityof the content
Atresmedia
, as an audio-visual company, aware that best practice as re-
gards responsibility with the audience is through the content which is
broadcast. For this reason, it has decided for amodel of televisionwhich
is responsible to society.
Atresmediahasbeen recognizedas the leading company inCorporate
Responsibility in the television sector.
This commitment to responsibility as regards content and the transmis-
sion of values through these allowed the company to become the leader
in Corporate Responsibility in the public and private television sectors as
is theconclusionof theEsporasdehelechosyelefantes2012Report (Fern
and Elephant Spores Report 2012), drafted by the Fundación Comprom-
iso Empresarial (Business Commitment Foundation). With the intention
to continue working along these lines and consolidate them, in 2013, the
Group joined theForodeResponsabilidadCorporativayMediosdeComu-
nicación (TheCorporateResponsibilityandMediaForum).
All thecompaniesof theGroupshareanumberof valueswhichareapplied
transversally in all the channels and in all the programmes, regardless of
whether these areentertainment or fictionprogrammes. These values are:
quality, diversity, thepresenceof limits and innovation.
The presence of these values in the content broadcast is one of the hall-
marksof theprogrammingof
AtresmediaTelevisión
andguaranteesade-
manding selection process for the products broadcast, as well as an ex-
haustive control of their development, production and broadcasting. The
final objective is that all thecontent isadapted to thevaluesand theCom-
pany Code of Conduct. In order to guarantee this premise,
Atresmedia
Televisión
implements internal andexternal controlmechanismswhichare
applied inall thephasesof thegenerationof contents.
[G4-26 ]
AlejandroPerales
President of the
Associationof
CommunicationUsers
“It is difficult
to think that
theCorporate
Responsibilityof a
communications
group like
Atresmedia is not
somehow reflected
in its content.”
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
65
