In 2013,
Atresmedia Televisión
broadcast a total of 2,347 hours (source
Kantar Media) of programmes for minors, with the outstanding
Neox
,
with 1,935 hours especially aimed at juveniles. This offer is complement-
edwith all the content on the platforms accessible on thewebsite
the new channel
Neox Kidz
, on which it is possible to
enjoy children’s classics ‘in sitting-roommode’. These included
Nubeox
,
with specific children’s content;
Atresplayer
, in order to recover the pro-
grammes which were not possible to see; and
Multi-Platform
, with app
for smartphones and tablets.
NeoxKidz es lanueva apuestadeAtresmediaTelevisiónpor una
programación infantil y juvenil de calidad.
Besides theprogrammesaimedat the smallest children, during2013, sev-
eral special programmes for children were broadcast, such as
Especial
niños
(Children’sSpecial) in
Atrapaunmillón
(TheMillionpoundDrop) or
the edition of
Increíbles El gran Desafío ‘Especial niños’
(Incredible The
Great Challenge. “Children`s Special”).
Also in 2013,
El hormiguero 3.0
(The Ant Hill) released
Cámera Kids
(CameraKids), a section of concealed cameraswith children in the lead-
ing roles.
Control and self-regulation
All the content broadcast by the channels of the Group, regardless of
whether these are children’s programmes or not, are strictly controlled
in order to guarantee the protection of minors. From 2005,
Atresmedia
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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