laSexta consolidates itsmodel
2013 also supposed the consolidation of the entertainment model of
laSexta
.
Salvados
(Saved) again affirmed its position as an emblem of
thechannel and increased its share. At theendof theyear, it had 1.1%and
more than threemillion followers,whichmade it the leader in its time slot.
The programme of
Jordi Évole
was the leader of the 16broadcastsmost
watched of
laSexta
in the year, reaching itsmaximumpoint on February
3 with
Cuestión de educación
(AMatter of Education) which hadmore
than 4.3 million spectators (19.8%) and was the non-sports broadcast
mostwatched in the historyof
laSexta
.
Inaddition,
Pesadillaen lacocina
(Nightmare in theKitchen) continues to
be themostwatchedentertainment programmeof thechannel after
Sal-
vados
(Saved)with 13%and2,431,000 followers,while
El intermedio
(The
Interval) continues tobreak records. Specifically, it grewby 3.4points as
comparedwith 2012 at the endof thebest year in its history, it hadmore
than twomillion followers (10.7% share and 2,046,000 viewers).
The channel incorporated new programmes to these successes such as
Encarcelados
(Imprisoned)whichwas undoubtedlyoneof the revelation
programmes of the seasonwith 9.4% share and 1,755,000 followers; and
Policías en acción
(Policce inAction) (7.4% share and 1,088.000 viewers)
and
Lab
(7.6% share and 1,521,000 viewers) which also had outstanding
results. Finally,
Buenafuente
madea strong returnwithhisprogramme
En
el aire
(OnAir) (8.2% share and677,000 viewers).
Agrandoffer of news on the upswing
The news offer of
Antena 3
continues to rise. Its twomain editions grew
by an average of 0.5 as compared to 2012 and 2011, achieving its best
results since 2010with a 13.2% share andmore than 1.8million viewers.
Moreover,
Antena 3 Noticias 1
(Antena 3 News 1) seized the leading po-
sition from “Telediario 1” (TV news 1) with an average 15.0% share from
Monday to Sunday. A specially outstanding result for the first edition of
theweekend. It ended 2013 as the news leader most viewed after lunch
on Saturdays and Sundays (15.4% share and 1,970,000 viewers), a land-
mark for the first time since 2009.
However, not only did the news programmes improve their audiences.
Espejo Público
(The Public Mirror) broke its record for the second con-
secutiveyearwithanaverage485,000viewersand 16.9%audience share.
Salvados, El
intermedio and
laSextaNoticias.
Antena 3
Noticias 1 seized
the leading
position from
“Telediario 1”
with an average
15.0% share
fromMonday to
Sunday.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
60
