Content quality control
Internal Mechanisms
Content committee
Codeof Conduct of Atresmedia
Deontological codes of news services
External Mechanisms
Cualitative investigation
Listening to the audience
Collectionof informationof stakeholders
Internal mechanisms
theContent Department, theCorporateMarketingDepartment, the Pro-
grammes Department, The Programming Department and the Fiction,
Corporate Image and Communication Departments. This committee
takes care of the application of the values of the Group as regards the
creationof content created internallyaswell as thosecreatedbyexternal
producers.
Atresmedia
also has an Ethical Codewhich includes the policies, princi-
ples, objectives and values of the Group andwhich are applied in all its
activities. Furthermore, the news services of
Antena 3
and
laSexta
have
deontological codes which guarantee a reliable offer of news which has
qualityand iscommitted to theethical andCorporateResponsibilityprin-
ciples.
Principles of theDeontological Codeof thenews programmes of Antena3
Reference framework: theSpanishConstitution and the resulting legal framework.
Respect for thedignityof persons.
Language and visual resources of the information carefully treated and supervised.
Separationof activities inorder toprevent conflict of interest.
Explicit separationof information and advertising.
Clear differentiationof information andopinion content.
Theprohibition to accept gifts.
The legal principleof thepresumptionof innocence.
Extreme rigourwhenminors are involved.
Avoidanceof the useof insider information.
Deontological Codeof laSextaNews
“A television has been createdwhich believes deeply in the
transforming power of information. Our commitment is al-
ways tobe on the side of truth andwith themost disadvan-
taged.Our journalism iscommittedandhas twobasicpillars:
courage andhumility”.
[G4-26 ]
Tomás Sercovich
Director of Foretica
Communication
“It is important
to knowhow
the company is
managed, the
criteriaemployed
by an advertiser
to select a
programme,
an advertiser, a
presenter …what
the values are
which structure
Atresmedia.”
Deontological
Cod
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
66
