Television for all
Atresmedia Televisión
continues to opt for quality entertainment and
for all audiences. In the case of
Antena 3
Tu carame suena
(Your Face
Looks Familiar) again became the leader in its band and the entertain-
ment programme of the channel most viewed (21.2%with almost three
million spectators).
Moreover,
El hormiguero3.0
(TheAnthill 3.0) had thebest seasonal start
up of its history (12.6% and 2,423,000) and amaximummonthly data in
December (13.6% and 2,738,000).
The release of
TopChef
was a revelation. Increasingly on the rise since it
began to be broadcast, it finished the seasonwith an average audience
share of 17.8% and 2,937,000 spectators. In December, it was the pro-
grammemostwatched in themonthwithmore than3.5million viewers.
Fridaynightsalso includedasuccesswith
Mayoresgamberros
(Benidorm
Bastards), which was a double humorous hit together with
Me resbala
(Slide Show). The programme presented by
Arturo Valls
has been the
most watched entertainment programme on a Friday night since its re-
leasewithmore than 2.5million spectators and 15.1% audience share.
The evening slot continues to be the time for contests.
Ahora caigo
(Who’s Still Standing?) and
Atrapa un millón
(The Million Pound Drop)
havemore thanone and a halfmillion followers. Moreover,
La ruleta de la
suerte
(Wheel of Fortune) remains unbeatable after being broadcast for
more than sevenyearswith 18% shareand 1,112,000 spectators.While
Kar-
losArguiñanoen lacocina
(KarlosArguiñano in theKitchen) continued its
upswing (+1.1 as comparedwith2012) andended its best yearwith 14.6%.
Tu carame
suena, Mayores
gamberros, La
ruletade la suerte,
Ahora caigo,
Atrapa unmillón
andEl hormiguero
3.0.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
59
