__
Transparency:
The renewal of the purchasing management tool
continued in 2013, which allows greater interaction and communi-
cation with suppliers. In this way, all those opting for engagement
do sounder equal opportunities.
__
Environmental responsibility
: Suppliers are required to include ac-
tions to minimize the environmental impact of their activities. On
the other hand, every time the need to acquire new technology
equipment is detected, these are selectedbasedon criteria such as
minimization of occupied space and low energy consumption. This
iswhat theGroup knows as ‘greenpurchasing’ criteria.
__
Social responsibility
: A fundamental requirement established for all
purchases and engagements is the signature of a Corporate Re-
sponsibilityClause in the contracts.
__
Controlledprocess
: Periodically, the completeprocess is subject to
internal audits that assess their transparency and reliability. So far
no incidents havebeendetected.
Active involvement indiscussions
of the audiovisual sector
Atresmedia
isactively involved in thedefenseof interestsof theaudiovis-
ual sector through its involvement in forumsandassociations thatdiscuss
legislativeevolutionsandwhich influence theexecutionof publicpolicies.
AtresmediaTelevisión
isamemberofUTECA (UnionofAssociatedCom-
mercial TV Stations), ACT (Association of Commercial Television in Eu-
rope) andCATSI (Advisory Council for Telecoms and Information Socie-
ty).
AtresmediaRadio
isalsopresent in the leading radiobroadcastingdialog
forums both on a national and regional level and is a member of AERC
(SpanishAssociationof Commercial RadioBroadcasting) andACR (Cat-
alanRadioAssociation).
Subscription to codes of conduct for the sector
Through theAssociation for Self-Regulationof Commercial Communica-
tion (Autocontrol), of which
Atresmedia Televisión
was a driver,
Atres-
media
collaborates to improve the compliance of advertising and com-
petition regulations, aswell as theexpansionofguaranteesof advertisers,
TV stations and, above all, consumers.
In 2013, it is worth highlighting the push given by
Atresmedia Radio
to
the birth of a Advertising Code of Conduct for radio, analogous to that
already implemented in theTV industry.
In addition, both in the TV and radio sectors,
Atresmedia
subscribed the
Codeof Conduct onCommercial Communications of GamingActivities.
[G4-26 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
52
