Themain successes of
Antena 3
are based on a sound programming of
the afternoon and evening slots, with
Amar es para siempre
(Love is For
Ever) and
El secretodePuenteViejo
(TheSecret of PuenteViejo), which
had a sustained upswing fromMonday to Friday, together with the con-
tests
Ahoracaigo
(Who’s still Standing) and
Atrapaunmillón
(TheMillion
PoundDrop).Added to theseare the successesof the series
Vivecantan-
do
(LiveSinging) and
El tiempoentrecosturas
(TimeamongSeams); and
the programmes
Top Chef
and
Me resbala
(Slide Show), as new prime
timeprogrammes.
laSexta
maintains its commitment to the present time, not only with its
best year for its news programmes, but alsowith
El objetivodeAnaPas-
tor
(The Lens of Ana Pastor),
laSexta noche
(laSexta Night),
Equipo de
investigación
(ResearchTeam)and
Másvale tarde
(BetterLate), together
with
Encarcelados
(Imprisoned) and
Policías
(Policemen).
The thematicchannels reached thecloseof theirbestyearwithdifferenti-
atedprogramming, whichwas complementary andhadgreater exclusive
content. All of them are leaders within their types and as regards their
target audiences.
Thegroupwhichgrowsmost
Antena 3
was leader in 2013 over six months. With an increase of 0.9
points versus 2012, it is the absolute leader commercial target (13.4%),
theaudienceof greatest interest for theadvertisers, beatingTelecincoby
1.2points.
The improvement was evident in all the daytime slots, especially in the
morning, afternoon and evening, where it increased its leadership. At
El secretode
PuenteViejo, Amar
es para siempre
andAntonioGarcía
Ferreras.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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