ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2013 - page 62

Atresmedia series, the fictionmodel
El tiempo entre costuras (Time amongSeams)was a landmark
and the non-sports offermost viewed in the year
Antena 3
again broadcast the most viewed and best quality series one
more year.
El tiempo entre costuras
(Time among Seams) was themost
viewed series of the year and thenon-sports offerwithmost following in
2013 (4.8million and a share of 25.3%). It was the absolute leader in its
time slot and hadmore than 5million spectators during itsmost viewed
broadcast.
The second season of
Con el culo al aire
(Caught with his Pants Down)
continued to be popular (17.0% share and 3 million followers)and
Vive
cantando
, (LiveSinging)was the revelation seriesof the seasonandend-
ed up as leader in its time slot with an average of 2,635,000 spectators
anda 15.2% share. 2013was thefinal year if threeemblematic seriesof the
channel:
GranHotel
(GrandHotel)
Luna
(Moon) and
El barco
(TheShip).
However, theother important landmarkof
Antena3
fiction in2013didnot
takeplace inprime timebut after lunchwith
Amar espara siempre
(Love
is For Ever) and
El secretodePuenteViejo
(The Secret of PuenteViejo).
The latter shaped the success oof fiction after lunch and in the afternoon
begun in 2011.
The share of
Amar es para siempre
(Love is For Ever) grewmonth by
month and achieved itsmaximum share inNovember with 15.0% and al-
most 1.8 million spectators.
El secreto de Puente Viejo
(The Secret of
puenteviejo) continued to be unstoppable and achieved its best annual
figures (18.2% shareand 1,970,000viewers) andbecame themost viewed
programme in the afternoon and stayed as leader of its slot fromApril.
Themost viewed foreignfiction
the fiction produced by the channel itself. Onemore year it offered the
most successful foreign serieson television. In fact, the four foreign series
withmost followerswere on
Antena 3
.For example,
LaBiblia
(TheBible)
was the seriesmost viewed since2010withmore than3.4million specta-
tors and an average 20.4% share.
The four foreign
serieswithmore
followers inSpain
arebroadcast on
Antena 3.
El tiempo entre
costuras.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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