Antena 3 and laSexta, the channelswith the
greatest success rate in their premieres
The innovation has risks, but it ismore risky to remain static. In the case
of
Atresmedia Televisión
, the audience has clearly supported the new
programmes which have enriched schedules of its channels. In fact,
An-
tena 3
and
laSexta
are the channelswith thegreatest success rates in its
programme launches.
Of the 19 formats launched last year, tenof them remainedongrid, which
is a53% success, compared to26%of Telecincoand21%of La 1. Likewise,
laSexta
obtained a 56% compared to38%of Cuatro.
Antena 3
has released programmes of fiction such as
El tiempo entre
costuras
(Time among Seams),
Vive cantando
(Live Singing),
La Cúpula
(Under theDome) or
LaBiblia
(TheBible); or entertainment, such as
Top
Chef
or
Me resbala
(SlideShow)withmagnificent results.
laSexta
maintains its renovation with new offers of entertainment and
current issues suchas
Encarcelados
(Imprisoned),whichbecame the rev-
elation programme of the season and its best release in the year. More-
over, it added a new current events programme with
laSexta noche
(la-
sextaNight) andpositive resultswereachievedwith
Policías
(Police) and
Lab
(Aswe are). In addition, prestigious professionalswere incorporated
suchasA
naPastor
and
AndreuBuenafuente
,whohavehadverypositive
resultswith their newprogrammes.
El tiempo entre
costuras, Vive
cantando, Top
Chef andAndreu
Buenafuente.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
58
