weekends it continued to be the first option and increased its audience
by one point with regard to 2012. In addition, together with
laSexta
, it is
the channel which increased most in prime time (1.2) with its different,
variednight-timeoffer. Again itbecame thepreferredchannel among the
audience from 13 to 54 years old (13.4%), extending its advantage in the
upper and upper middle classes, while attracting a substantial audience
among themiddle class.
Sharedifference2013v. 2012
Source: KantarMedia. España. Total individuals.
1.1
0.9
0.0
-0.5
-2.0
The growth of
laSexta
is unstoppable and affects all the bands during
all themonths of the year. InDecember it obtained its best data in three
years (6.4%), therefore, it distanced itself more from Cuatro (0.7). From
the time of the merger,
laSexta
has grown every month as regards the
same month in the previous year and 2013 closed as the channel with
the greatest upswingwith respect to 2012 (1.1). For the first time, it beat
Cuatroduring that year (6.03% v. 5.96%) and systematically surpassed it
fromOctober.
Evolutionof laSexta andCuatro. Share%
Source: KantarMedia. España. Total individuals
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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