The year of themerger, thegrand
year of AtresmediaTelevisión
After 2012when the audience clearly endorsed theprogrammemodel of
Atresmedia Televisión
, undoubtedly, 2013was a historic year: That year,
Antena 3
,
laSexta
and the thematic channels continued to increase their
audiences incomparisonwith theminimumaudiences registeredby their
competitors. In short, that year supposed thevalidationof adifferent op-
tion launched threeyearsagowhen theway tounderstand televisionwas
conceived as beingbasedon variety and constant innovation.
The data are clear:
Antena 3
, with an increase of 0.9 points, achieved its
best data in four years with an average audience share of 13.4%, reach-
ing coleadership. In addition,
laSexta
arose as the Spanish channel with
the greatest growth as it rose beyond its data of the previous year by 1.1
points andachieved thebest register in threeyearswith6.0%, overtaking
Cuatro. A tendencywhichhas alsoaffected the thematicchannels, which
grew by 0.9 points as regards the previous financial year and, therefore,
remain as leaders in their types and among the target audiences.
AtresmediaTelevisión
,with28.8%, grew3pointsandplaces it asco lead-
erwithMediaset, whichhas one channelmore. The channels of
Atresme-
dia Televisión
, as a group, again became leaders in prime time, the slot
with thegreatest consumptionof television, consolidating the success of
all its channels, eachwith its own, independent identity.
Antena 3, with an
increaseof 0.9
points, achieved
its best data
in four years
with an average
audience share
of 13.4%, reaching
coleadership.
Jordi Évole.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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