Atresmedia thematic channels are thewinners
Neox (2.3%), a thematic channel, leader among young people
(7.4%)
aheadof FDF (7.3%). In fact, it is the thirdchannelmost viewedbyyoung
people, onlybehind
Antena3
(13.0%)andTelecinco (11.1%). Itsown specif-
icoffer has achievedgoodfigures due to theAmerican sit coms.
Modern family
continued tobeoneof themost viewed seriesof the tele-
vision (2.7%and512,000 in its fourthseason)and
Doschicassinblanca
(2
BrokeGirl$)was releasedwith an average of 5.3%of youngpeople in its
first season.
Los Simpson
(TheSimpsons)was themost viewed thematic
channel almost every day and outstanding results were also achieved in
cinema, such as
Los mercenarios
(The Mercenaries) (4.6% and 801,000
onMarch 22, the second non children’s filmmost viewedof the thematic
programmes.
Nova (2.1%), the feminine thematic most viewed
clearly surpassed the
feminine channels of Mediaset. Specifically 0.4points aboveDivinity, 0.9
more thanLaSiete, and 1.4more thanNueve.
Nova
ended thebest year of its record (2.1%and2.7%as regardswomen)
and was the thematic channel with the highest growth as regards 2012
(0.5). FromMonday toFriday, itwas themost viewedwith its offer of TV
soaps even abovegeneral programmes on someoccasions.
Nitro (1.7%) grewby0.1 as comparedwith2012andachievedanannual
maximum
. It comfortably wins against Energy (1.2%) and is the leader
among its target audience, Men over 45 years old (2.4%).
Ley y orden
(Law andOrder), the films or
El Mentalista
(TheMentalist) was the non-
sport programmewith themost followers.
xplora
(1.7%) is the factual leading channel. It again surpassedDiscovery
Max (1.6%) and grew0.3with regard to 2012. It surpassed Energy (1.2%)
by 0.5, the masculine channel of Mediaset, which it beats every month.
It registered three consecutivemonthly records in June, July andAugust
(1.8%, 1.9% and 2.0%) and overtookDiscoveryMax for seven consecutive
months in 2013. It is especially outstanding in the early morning even
aheadof thegeneralist programmes.
laSexta3
is again the thematic channel specialized in cinema with the
largest audience. In 2013, with 1.6%, it surpassed Paramount Channel by
two tenths andmaintained the results registered in 2012.
OnThursdayOctober 10, it broadcast
La jungla4.0
(The Jungle4.0), the
most viewed film of its history and the non-infantile film of the thematic
programmeswith almost onemillion spectators (96,000) and a share of
5.9%.
Modern family and
Los Simpson.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
64
