One example is the special programmewhich the
LaRuleta de la Suerte
(TheWheel of Fortune) broadcast in favour of theHospitableAssistance
Programme of the
Fundación Atresmedia
; the solidarity weeks of the
programme
Atrapa unmillón
(The Million Pound Drop), the first to help
families and solidarity platforms to achieve funds for social causes, and
the second toaid families withdifficulties toprovide full nutrition to their
children; or the special programmes
Tu carame suena
(Your face looks
familiar) in order to support the campaigns of theRedCross andAldeas
Infantiles (Children’s Villages) in order to prevent evictions and combat
childpoverty.
Protectionof themost vulnerable audiences
The welfare, respect and promotion of children’s rights included in the
UNConventionon theRights of theChild formpart of thepolicieswhich
Atresmedia
takes into account in all its actions and, especially, those
related to audio-visual content. For the Company, it is fundamental to
be able to offer family programming in accordance with the tastes and
needsof theyounger children, with strict control of theclassificationand
broadcasting of the content and commercial communication in the chil-
dren’s schedule time slot.
Content tobe viewedwith the family
Aware of the power of the television as the transmitter of values and
principles,
Atresmedia Televisión
endeavours to issue varied program-
ming,which includes all the familyand, of course, childrenamong itspro-
grammes aimed at all the family.
NeoxKidz
is the new choice of
Atresmedia Televisión
for a quality child
and juvenile programming. This is a channel integrated into themorning
time slot of
Neox
, aimedat ayoungaudienceandoffering thebest series
on themarket,
AngryBirds
,
B-Daman
,
Robot &Monster
,
La Leyenda de
Korra
(The Legend of Korra); as well as the new seasons of
Shin Chan
,
Padrinos mágicos
(The Fairy Odd Parents),
Transformers: Rescue Bots
and
StarWars, The CloneWars
; and the best andmost updated offer of
cartoons.
SolidaritySpecial
Programof Tu cara
me suena for Red
Cross.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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