__
ProyectoMañana.
(TheTomorrowproject) In2013, the thirdedition
of this initiative was held and was intended to create bonds be-
tween thebusinessand theacademicworlds, fostering theproposal
of fresh innovative ideas by university students in order to improve
theserviceprovidedby themedia. Thebest ideasareawarded three
months professional training at
Atresmedia
.
__
Non-SpotAwards
. TheNon-SpotAwards forCreativity in theMedia
held its sixth edition in 2013, recognizing the best ideas in the use
of non-conventional advertising in themedia— television, radioand
Internet— fostering the creativeproposals of youngpeople.
__
El ProyectoPRO
. (ThePROProject) For thefifthyear, the
Proyecto
PRO
continued itsworkon the trainingof personswith incapacities
inorder topromoteand facilitate their social andemployment inte-
gration. In2013, acoursewasgiven inMadridonMarketingandAd-
vertisingTechniques for RadioandTelevisionwith the collaboration
of theUniversidadCarlos III deMadrid, and apost-graduate course
wasgivenonAudio-Visual Production incollaborationwith theUni-
versitat PolitècnicadeCatalunya, BarcelonaTech (UPC).
__
Radio workshops for children
. One more year, the
Fundación
Atresmedia
provided its radioworkshops for hospitalized children.
Through these workshops, a group of children, who were in the
hospitals Virgen del Camino in Navarre, San Juan de Dios in Bar-
celona and theHospital La Fe inValencia, were able to enjoy using
the sign language used on radio, listening to themselves through
headphones and learning the functioningof the ‘sound laboratory’,
helpedby a specaliist technician.
__
Visits to the Atresmedia headquarters
. Throughout 2013, more
than 3,000 persons divided into 126 groups (schools, universities,
advertisersandassociations)hadfirst-handknowledgeof thehead-
quarters of
Antena 3
,
laSexta
and
OndaCero
. These visits serve to
explain theprofessionswhichmake thedailyactivityof acommuni-
cations grouppossible, aswell as the transmissionof the corporate
values of
Atresmedia
.
Winners Proyecto
Mañana.
Atresmedia
carries out
media training
work through
promoting
projects
which foster
knowledgeof the
media, creativity
and talent,
such as the
ProyectoMañana
(Tomorrow
Project), the
‘PremiosNon
Spot’ (Non-Spot
Awards) or the
ProyectoPRO
(PROProject).
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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