HerreraonOnda surpasses twomillion listeners
Theprogramme
Herreraen laOnda
(HerreraonOnda), with an audience
which surpassed that of the Cope and Radio 1 of RNE, in the totality of
their programming, surpassed two million listeners for the second con-
secutive year. It continues tobe the secondmost listened toprogramme
on Spanish radio and considerably increased its presence on the social
networks.
Carlos Herrera
, one of the communicators withmost prestige
on Spanish radio, insists on a radiowhich is proximate, where the infor-
mation is never incompatiblewith entertainment. According to a survey
carried out the previous autumn by themagazine “Actualidad Económi-
ca”, the director and presenter of
Herrera en laOnda
(Herrera onOnda)
is the thirdmost influential person inAndalusia.
As in each season, the morning magazine of
Onda Cero
reinforced its
team of collaborators, incorporating
José Luis Martín Prieto
to its talk
shows and
Boris Izaguirre
to the social broadcasts. Among its identity
symbols are pluralism, the sense of humour and complicity with the lis-
teners.
Julia en laOnda (JuliaonOnda) obtains thebest
dataof its history
Julia en laOnda
(JuliaonOnda) started the2013-2014 seasonwithmore
than half amillion listeners was the best figure in the history of the pro-
gramme, andwith the inescapable commitment to current affairs reflec-
tion and controversy. Among the novelties of this afternoon magazine
was the new slot
Con un par
(With Two), which broadcast the opposing
opinions on the current affairs of the day of
Máximo Pradera
and
Anto-
nio Naranjo
. With an accrued audience of 559,000 listeners in 2013, the
programme which was directed and presented by
Julia Otero
was the
one which grewmost in the afternoons of Spanish radio despite having
a duration of one hour less than the magazines of the competition Ser,
Cope andRadioNacional).
“Herreraon
Onda”, with an
audiencewhich
surpasses the
Cope station and
Radio 1 of RNE
in the totalityof
its programming,
surpassed two
million listeners
for the second
consecutiveyear.
CarlosHerrera
interviewwith
MarianoRajoy.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
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