In tunewith the audience
Theconcernsof the listenershavealwayshad spaceon the radio stations
of
Atresmedia
.
Atresmedia Radio
gathers samples and studies in order to identify the
themes of interest for the listeners and thus adapt the programming to
their necessities. In this regard, both radio stations alsobroadcast awide
plurality of opinions through their radio programmes and place amulti-
tude of channels at the disposal of the listeners in order to foster their
participation, such as the social networks and the traditional channels
(mail, telephone and email). As regards this point, the following are out-
standing special initiatives:
Auditoría
(Audit) of the programme
Julia en
laOnda
(Julia onOnda) and
Jornada deMicrófonos Abiertos
(Daywith
Microphones On) of
Te doymi palabra
(I Give YouMyWord), where the
listeners freely give their opinions on what they like or not of the pro-
gramme and these are taken into account inorder tomodify the aspects
with most consensus. In 2013, new sections were incorporated into the
principal programmes of the chain in response to the demands of the
listeners:
Tedoymi palabra ( I Give youmyWord), with Isabel Gemio
. The listen-
ersmay speak at the beginning of the programme, which begins with a
greeting to a Spanish emigrant, and in the section
Su minuto de gloria
(Your Minute of Glory), where each person may freely give his opinion
on a social problemor request support for specific action. In this regard,
RED-ASISTENCIA (Assistance Network) was started up and seeks that
the listeners respond andprovide solutions to the problems put forward
by thepersons participating in theprogramme.
The programme also threw itself into informing on the more vulnerable
groups. For example, homeless persons were heard, soup kitchens were
visited and theworkdoneby theRedCross in the streetwaswitnessed.
Julia en laOnda (JuliaonOnda)with JuliaOtero
. The section
Superpa-
dres
(Superparents), devoted to theupbringingof childrenand family life,
with the collaboration of the expert
José AntonioMarina
, and
Territorio
gallego
(Gallego Territory), a programme on the environment, directed
by
JoséLuisGallego
, are twoexamplesof the social vocationof thispro-
gramme.
Herrera en la Onda (Herrera on Onda), with Carlos Herrera
started off
the section
Con un par
(With Two), which hears from entrepreneurs be-
gan toworkand try to serveas encouragement for unemployedpersons.
[G4-26 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
86
