InnovativeMultimediaPresence
New technologies have revolutionised communication and
Atresmedia
has not been left behind in thismultimedia race. Year after year, thecom-
pany continues to consolidate its presenceon the Internet and the social
networks, establishing open, fluid and permanent dialoguewith its audi-
ence and facilitating interaction.
Atresmedia
has profiles on Twitter, Facebook, Tuenti andGoogle+. Both
ourentertainmentprogrammesandcorporate responsibility initiativesare
highly successful on the social networks, with a constantly risingnumber
of followers. Such campaigns as
Ponle Freno
,
Hazte Eco
and
El Estirón
have increased their follower numbers onTwitter andFacebookbymore
than40%over the last year. The
El Estirón
Facebook page is particularly
noteworthybecause the number of fans doubled in 2013.
PonleFreno
HazteEco
El Estirón
Twitter followers (2013)
12,093
4,967
7,641
Fans or ‘Likes’ inFacebook
(2013)
240,651
5,381
6,288
Data at 29 January 2014
Improvementsmadeon theSocial Networks
Theongoingevolutionof theaudiovisual sector and the increasinguseof
the social networksmeansconstant effort andupdating is required toen-
sure awareness of audience interaction needs, facilitate communication
and strengthen ‘virtual’ dialogue. To that end,
Atresmedia
took steps in
2013with a view to facilitating theuseof thesenew tools and fostering a
closer relationshipwith the audience.
__
Improvements in the analytical measurement of Twitter data.
In
2013, agreements were signedwith leading companies in the field
ofmonitoring social networks, suchasTUITELEandGlobalInMedia,
to improve the analytical measurement of Twitter data.
__
Exhaustive knowledge of user interests.
The Web Marketing De-
partment drafts a report every day identifying themost-read news
feeds on Twitter and Facebook in order to enhance the content of
most interest tousers.
[G4-26 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaDigital
96
