__
Increased viewing of subtitles on the entire online programme
schedule.
Since 2012, all content with subtitles available on
Atres
player
is identifiedwith specific icons. In 2013, subtitleswere incor-
porated into the apps and efforts are under way to subtitle the en-
tirebackcatalogueon
Atresplayer
. It isplanned, for thenear future,
to subtitle livechannel broadcasts via thewebsiteandmobileapps.
__
Quality control.
AQualityAssurance System has been implement-
edon
AtresmediaDigital
, establishingan internal registration, anal-
ysis and conclusion extraction process for every incident affecting
thedepartment, whether relating to content or internal operation.
__
Customer service.
The launch of
Atresplayer
was accompanied by
various channels of communication with users, including an ‘FAQ’
section, a help file and a contact email address
.
Safety and solidarityduring
telephone interactionwith the
audience
Communicationwith the audience is fundamental for
Atresmedia
, which
is why the company provides its audiencewith awide range of ways to
interactwith the content being aired.
The rise of social networks and new technologies has increased the use
byaudiencesof theprofiles set up for variousprogrammesonFacebook,
Twitter andTuenti, aswell thegroup’s ownwebsites.
However, SMS and tele-voting via 905 numbers continue to be themost
suitable channels - given their power over a short space of time - for
interaction on programmes of a talent show nature when, for example,
requestingpreferences todetermine awinner.
Atresmedia
strictlycomplieswithcurrent legislationgoverning these two
channels for audience participation and they are also subject to strict
regulations toguarantee theprotectionof users’ rights and informeduse.
Furthermore,
Antena 3 Juegos
offers the
La llamadamillonaria
service,
enabling viewers to sign up for the offer of short-number televised com-
petitions from the group, such as 797343, and to take part without the
need to send onemessage per competition. In this case, the sending of
alerts to the viewer is limited to 12 per month comparedwith the 30 of-
feredby themajor telephonyoperators.
Finally,
Atresmedia
included the 28038 telephone number in its offer of
charitynumberswith a special tariff in 2013, whichwill enable the launch
of fund-raising initiatives for social and corporate responsibility projects,
aswas already thecasewith the28000number for
FundaciónAtresme-
dia
.
[G4-26 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaDigital
98
