Adriving forcebehindprofitability
Profitability always - but especially in a year such as 2013 in which the
economic crisis had an important impact - comprises another of thema-
jor vectors that define the course takenby
AtresmediaPublicidad
.
Highlighting themultimedia nature of the group, the constant synergies
between the variousmedia it commercialises are consolidating their sta-
tus as a driving force for the company. Somuch so, that almost half of
all advertising investment in the company’s television channels is made
up of tri-media advertisers, in other words, clients that are present on
all
Atresmedia
media. Furthermore, this “multimedia” advertiser segment
accounts for more than 60% of our advertising revenue on the Internet,
aswell as 42%of revenueon the radio.
TV
46.1%
trimedia
60.1%
trimedia
42.0%
trimedia
ONLINE
RADIO
Source: Internal. January-September 2013
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
108
