GaningCasino andCanal Bingo
Nonetheless, the two star projects by
Atresmedia
in this field,
Ganing
Casino
and
Canal Bingo
, continue toattract newusers andhave together
paidout over 60million euros inprizes in 2013.
The two projects were pioneers in televised roulette and bingo on live
programmes that, togetherwithcampaigns inbothon- andofflinemedia,
promote the registration and enjoyment of gambling on
and
On these websites, revenue is generated dur-
ing gaming sessions played by the user throughout their useful life as a
registered client. Added to the flexible, economic, segmented and effec-
tive communication in this onlinemedium, this enables thegenerationof
revenue tobe significantly separated from the consumptionof television
media, unlike other forms of classic interactivity used on the television
such as call tvor astrology, whichonly andmainlygenerate revenuedur-
ing the hours inwhich theprogramme is broadcast.
Ganing.TV
Ganing.TV
was another pioneeringproject launched in 2013. Thisweekly
programme in the earlymornings on
laSexta
offers the very latest news
from theworldof sportswagering andpoker.
At themoment,
Ganing.TV
is theonlyonlinegamingmagazine show that
exists inSpain. As is thecase for
GaningCasino
and
Canal Bingo
, theob-
jective of the programme is to encourage registration and interaction by
the user on a website (ganing.tv) to generate leads for sports wagering
andpoker companies.
These spaces, together with other telesales, dating or English language
learningactivities, forexample,compriseaportfolioofvariedprogrammes
that enables revenue to be optimised through the early morning time
slots on
Atresmedia
channels.
For anotheryear,
LaLlamadaMillonaria
has focused theSMScompetition
offer to viewers. Basedon a simple, entertaining and safe system - given
that it does not use a pull push SMSmechanic (in which the higher the
number of messages sent by the user, the greater their chance of win-
ning) but rather a subscriptionmechanic - all participants have the same
chance towin.
Ganing casino
andCanal
Bingo continue
to attract new
users andhave
together paid
out over 60
millioneuros in
prizes in2013.
GaningCasino and
Canal Bingo.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
111
