This third edition comprised aprogrammebasedon the release ofmajor
feature films, a new off section and various other activities that revolved
around the world of cinema. A number of new features were included
this year, such as an extensive programme of master classes related to
theworldof cinema through collaborationwith the EscuelaUniversitaria
deArtes yEspectáculosTAI. Hence,
MadridPremiereWeek
expanded its
agenda to include several jam-packed days on which cinema fans were
able to enjoy amultitudeof activities throughout theday.
Thearrival ofChristmasmeant
AtresmediaEventos
focusedon theworld
of children. Designed for them (as the stars of this time of year) but also
for their parents (who value the ability to spend quality time with their
children),
Navifun
was organised at KinépolisMadridonce again.
From 22 December to 5 January, more than 15,000 people enjoyed the
most entertainingmornings of theChristmas period at 10 cinemas full of
both fun and educational activities: magic, puppets, dance, improvised
theatre, science, workshops and liveperformances.
Furthermore,
Atresmedia Eventos
worked throughout 2013 on the crea-
tionand implementationofothermajorevents from themusicscene.One
of themost important examples ofmajor concertmanagement andpro-
duction took place during the Fiestas deMóstoles. The concert included
performancesbyartistsasMartaSánchez,MediaAzahara, JuanPerroy la
Zarabanda, M-Clan, VanessaMartín, DianaNavarro andFórmulaV.
Navifun and
concert organised
byAtresmedia.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
115
