Finally andhalfwaybetween sport and entertainment,
AtresmediaEven-
tos
implemented its
FórmulaCampus
for the secondconsecutiveyear - a
hugemotor sportsparty that hasbeenbringing theFormula 1 experience
closer to thousandsof people for twoyears.More than 1,500peoplewere
able to camp for the three main days of the competition at the Centro
Cultural LaTorretadeMontmelóandattendboth the racesandnumerous
other activities thatwereorganised at the venue.
Entertainment and culture
The second of the pillars underpinning the activity by
Atresmedia Even-
tos
tackles the creation andproduction of events related to theworldof
entertainment andculture. Thecompanyhas twomajor successful events
in this sector that are targeted at verydifferent audiences.
2013was theyearof the3rd
MadridPremiereWeek
, a festival designed to
recover the former splendour of theGranVía inMadrid as the focal point
for film releases not only in the capital but throughout Spain. This festi-
val - targeted at the general public - was attended by 7,000 guests and
aphysical audienceofmore than 12,000, who tookpart in anunmissable
event for quality cinema andboxoffice success.
FórmulaCampus,
MarchaEl Estirón
andMadrid
PremiereWeek.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
114
