Fostering responsible advertising among
advertisers
Atresmedia Publicidad
works to achieve responsible advertising that
adds value and goes beyond mere conventional commercial communi-
cation.
To that end, a commitment has beenmade to always have a portfolio of
products that offers clients the ability to partner with actions of a social
nature, such as the group’s Corporate Responsibility campaigns:
Ponle
Freno
,
El Estirón
or the initiatives by
FundaciónAtresmedia
. In 2013, it is
worth highlighting the involvement by advertisers in the following cam-
paigns:
El Estirón
Campaign against childhoodobesitywith the support of brands such
asHero, ManzanasKanzy, Danone, Power Puppies andDiabalance.
PonleFreno
Road safetyproject that involves advertisers such asCocaCola, Axa
andContinental.
Atresmedia
Foundation
In the year of education, Samsung andSMhave collaboratedwith the
Antena 3Foundation (TeTocaProject).
Furthermore, free advertising slots were offered on television and radio
to NGOs and foundations, including the Josep Carreras Foundation, the
United Nations and support for the ‘SOMOS’ campaign launched by 35
NGOs. In 2013, the
Atresmedia
channels aired a total of 28,546 television
secondsof freeadvertising space -worth5,542,630euros - anda total of
2,500 radio slots -worth4,697,455 euros.
2nd editionMarcha
El Estirón
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
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