Recognised advertisingmanagement
The advertisingmanagement carried out by
Atresmedia Publicidad
has
been recognisedwith a number of awards:
TheMediaScope studybyGrupoConsultores has identifiedAtresmediaAdvertising as the
best sales force in themarket. Similarly, the company remains the leader in sales servicequality,
compliancewith agreements, advertising effectiveness andqualityof programming.
Psicodrivinghaswon twoSmileFestival awards: 'Best advertisingproduction' and 'Bestmedia
action'.
2013AedemoTVAward for "Most InnovativeSession", thanks to theMEFETVmodel.
AttractionMediaAward for 'Best Sales Team 2012'.
FutureCommitments
For 2014, the company will endeavour tomaintain efforts on increasing
accessibility to all audiovisual content and commercial communications.
To that end, advert subtitlingwill bepromoted.
Effortswill alsobemade topromote transparency, quality and effective-
ness in the advertisingmarket and to further customise products for ad-
vertisers.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
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