Enhancedquality controls
Atresmedia Publicidad
employs a strict quality assurance system for all
advertising content, thus ensuring that commercials complywith current
legislation and the self-regulation codes beforebeing aired.
In order to achieve this result, a triple filter is applied by the Broadcasts,
Commercial andSelf-RegulationDepartments.
Besides advertising content, the triple control filter was also applied to
advertising/hour figures in 2013 in order not to exceed the legal limits.
Furthermore, a Quality Control Committee has been set up to evaluate
any incidents that occur and a new recordingprocedurehas been imple-
mented to keep a recordof thedurationof all advertising integrated into
each programme - including any advertising placed externally - with a
view to reducing the number of incidents to aminimum.
Similarly, specific measures are being applied to guarantee compliance
with the amount and typeof advertisingpermissible in each time slot:
__
Adailyoccupation report on thegroup’s channels.
__
Dailymonitoring of theminutes used for advertising and advertis-
ing saturation, carriedout byKantarMedia.
__
Control of daily complaints on timingmistakes.
__
Weeklydeliveryof the advertising alerts report to theSubdirección
General deMediosAudiovisualesdelMinisteriode Industria, Energía
y Turismo (Undersecretariat-General of Audiovisual Media of the
Ministryof Industry, Energy andTourism).
In 2013, there were a total of 16 infringements related to limits on the
broadcasting of adverts per natural hour and the number of commercial
breaks in featurefilms (amounting toa total of 780,233euros) and to the
broadcasting of an unauthorised advert for a bingo hall on a local radio
station (amounting to 1,000 euros).
2011
2012 2013
Nº of incidents
7
6
10
Nº of infringements
26
27
16
2011
2012 2013
Fines for television advertising infringements (euros)
761,899 222,657
780,233
Fines for advertising infringements inothermedia (euros)
50,000
0
1,000
TOTAL
811,899 222,657
781,233
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
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