Hence, recognition has been given to all efforts by the company to seek
alternativeways tocommunicatewith themarket that encourage interac-
tionwith the various stakeholders involved.
Attributeperception. EvolutionAntena32009-2013
2009 2011 2013
Qualityof commercial
service
Compliance
of agreements
Qualityof the
programming
Efficiency
advertising
1º
1º
1º
1º
SuggestedQuestion. Bases: 2009 (225), 2011(194), 2013 (195). 2009-2013.
Finally, and in order to continue improving the processes aimed at pro-
viding the best possible service to its clients, various inter-disciplinary
workinggroups have been created involving all areas of the company to
developprojectsbyspecificadvertisers.More than70presentationswere
produced in 2013 with the
Innovatres
seal - the brand created for this
type of project as a seal of quality for certain special products aimed at
theneedsofparticular advertisersor advertiser categories.Of those, 86%
were multimedia products and 40% helped create products or agree-
mentswith clients. This is a spectacular success rate.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
102
