Social Networks, more InteractiveTelevision
Social networks are another reflection of the positive results obtained in
2013 andof the influence hadby
Atresmedia
on society. For yet another
year,
Antena 3
hasmaintained its position as the leading Spanish televi-
sion channel onFacebookwithmore than 900,000 fans. It also leads on
Twitterwithmore than600,000 followers.
Besides the channel’s official accounts, the individual profiles set up for
TV series and other programmes are also highly popular among social
network users. Among them,
El Hormiguero
has the largest social net-
work following with the highest number of fans on both Facebook and
Twitter.
Inaddition, innovationcontinued in2013onefforts to integrate the social
networks intousual televisionand Internet. In this regard, theofficial pro-
gramme hashtags have beendisplayedon-screen so as tomake it easier
to follow themon the social networks.
Furthermore,
online modules
have been developed so that users can
browse the Internet and apps to receive complete information about
what isbeing saidabout the channel’s series andprogrammes on the so-
cial networks. This system has also enabled comments tobemore easily
integratedwith the traffic generated on social networks within the pro-
grammes themselves byusinggraphics that are updated live.
Our leadership is not only limited to the accounts associated with en-
tertainment content.
Antena 3 Noticias
ended the year as the
leading
private news programme
on the social networks with 150,000 fans on
Facebook and500,000 followers onTwitter.
The
Atresmedia Conecta
app has been relaunched to support our pres-
ence on the social networks. This represents amajor step towardsmore
interactive television, enabling exclusive content on series and pro-
grammes that cannot be found anywhereelse tobe received from all the
group’s channels.
Atresmedia Conecta has been given a much more visual and intuitive
design
with improved functionalities that enable the threads from the
most popular Twitter hashtags tobe followedwithout leaving the app.
Tu álbum andEnglishHouse
2013wasalsoahighlypositiveyear in termsof thesearch fornew revenue
streams in sectors not related to the media but rather through e-com-
merce. Two important projectswere launched in this periodby
Atresme-
diaDigital
:
Tú álbum
and
EnglishHouse
.
Tú álbum
comprises the commercialisation of digitally developed photo
albums. This sector is generating very good results internationally and
presentsmajor growthpotential inSpain.
With the launch of
English House
, a commitment has beenmade to the
online teaching of foreign languages. This project, which is aimed at the
entire Spanish-speaking market, has posted some highly significant re-
sults over the courseof its first fewmonths in existence.
Atresplayer is
agreat video
platform for
advertisers and
their brands as
it offers awide
rangeof content
for achieving
maximum
coverageof the
widest audience.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaDigital
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