Innovation andCreativity
AtresmediaDigital
closed2013withanaverageof 12millionuniqueusers
permonth, representinggrowthof 31%on 2012.
The reasons behind this growth are firstly to be found in the positive
performanceby itsTVchannelwebsites,
Antena3
and
laSexta
; secondly,
in the added impetus given to radio websites by mobile apps that are
attracting new listeners; and, thirdly, in the generation of themed verti-
cal content that has attracted new users to the websites specialising in
technology
), science
), videogames
, fashion
), travel
), children
(Kidz) and sports
. These seven vertical content
themes have been added to those that already existed -
and
recorded more than 8.4 million users per month in 2013.
The data posted by the
Antena 3Noticias
website are particularly note-
worthy, withgrowthof 30%on 2012 andmore than 1.5millionusers.
In turn, the
laSexta
website posted growth of 15% on 2012 and obtained
its bestmonthlydata since the television channel was launched in 2006.
The group’s radio channels -
Onda Cero
and
Europa FM
- maintained
excellent resultswith growth in excess of 20% in 2013 as a result of their
ability to reach new listeners in a simple and intuitivemanner onmobile
devices. Radio is closer than ever to its audience now.
However, the most significant commitment in 2013 was the complete
overhaul and launch of the new online videoplayer, atresplayer.com. The
newwebsite represents an extremely important leap forward in terms of
both thequalityof theonlinevideo servicebeingoffered tousersand the
strategic commitmentmadeby
Atresmedia
.
Antena 3has
maintained its
position as the
leadingSpanish
television
channel on
Facebookwith
more than
900,000 fans
and
600,000
followers on
Twitter.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaDigital
92
