During2013,newstationswereopened inSpainandacollaborationagree-
mentwas signedwithOndaBierzo inorder tobroadcast the regional and
national programming of
Onda Cero
on this frequency. This stationwas
associated to
OndaCero
during the stage inwhich the veteran journalist
Luis del Olmoworked at the station.
The radiowhichgrows on the Internet
The programmes of
Onda Cero
,
Europa FM
and now
Melodía FM
are
achieving new channels for information and for the participation of the
listeners in their respectivewebsites. The twogrand radio stations of the
Atresmedia
group continue to attract listeners through the Internet and
the social networks, extending thecontent of conventional radioandmu-
sical radiowithaudioprogrammes, surveys andblogsof their profession-
als. Thus, the listener can recover sounds, participate in chats and give
their opinions on theprogrammes andbroadcasts.
Thanks to
to
and from 2014 to
besides listening to the radio live, the listener can
give his opinion onwhat is beingbroadcast. The three channels installed
applications which enable the monitoring of their broadcasts through
mobile devices and tablets which operate with platforms and environ-
ments of Apple andAndroid.
EuropaFM
again surpassed
twomillion
listeners in2013
-2,045,000
(+36,000) - and
was reaffirmed
as the third
musical offer.
Iker Casillas visits
MelodíaFM.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
84
