The prestige and solvency of the offer of radio of
Atresmedia
have been
forgedyear after yearwitheffort anddedication. The successachievedby
OndaCero
and
EuropaFM
isendorsedby thecapacityof itsprofessionals
andby thecommitment toknowinghow to listen to theconcernsofSpan-
ishsociety, openingupnewwaysofparticipation for the listeners, through
the traditional resources— calls, messages andmail — and the important
possibilities offered todayby the Internet and the social networks.
Within stableprogrammingperfectly recognizableby the listeners, during
2013,
OndaCero
reinforced its teams and content, in search of a friendly,
open and entertaining radio. A radiowhichdistanced itself from confron-
tation and irritation, with local and regional programmingwhich approxi-
mates theproblems of their cities to the listeners inorder to increase our
presence throughout Spain.
Thewavelengthsof
OndaCero
areperfectly recognizable, asare thevoic-
es of
Carlos Herrera
,
JuliaOtero
,
Carlos Alsina
,
Héctor Fernández
,
Isabel
Gemio
,
Esther Eiros
,
Javier Ares
and
Javier Ruiz Taboada
.
Herrera en la
Onda
(Herrera onOnda) listened toby over twomillionpeople eachday;
more than 550,000 followed
Julia en la Onda
(Julia on Onda); 535,000
received information through
LaBrújula
(TheCompass); onemillion listen
eachSaturdayandSunday to
Tedoymi palabra
(IGiveyouMyWord) and
hundreds of thousands of listeners wait for the broadcast of the sports
programme
Al Primer Toque
(On theFirst Touch) in the earlymorningor
travel the wavelengths with
Gente Viajera
(Travelling People) during the
weekend.
TheOndas
Award to the
Best Professional
Career, granted
to JuliaOtero
or theSalvador
deMadariaga,
receivedby
CarlosHerrera,
are someof the
examples of the
rewards towork
well done.
JuliaOtero and
CarlosHerrera.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
80
