ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2013 - page 83

Witha trajectorymoreextended in time, but equallybrilliant, “Radioesta-
dio” (RadioStadium) placed thebar at averyhigh level. In the thirdwave
of the General Resources Study, on November 28, 2013, the sports pro-
gramme presented at weekends by Javier Aresa and Javier Ruiz Taboa-
da achieved an increase of more than two hundred thousand listeners.
TheSaturday audience reached828,000 listeners, a record in the history
of the programme, and the Sunday programme had 680,000 followers.
Thismarathon sportsmagazinehas beenbroadcast for twelve years and
marks out tendencies with an unmistakable style mixing humour, infor-
mation, opinion, anecdotes and the funniest of contests. However, it con-
tinues to attend towhat is happeningon the fields.
Tedoymi palabra (I give youmyWord) the voice
of theStreet
Te doy mi palabra
(I give you myWord), with
Isabel Gemio
, continued
to reaffirm its objective to listen to the voices in the Street in order veri-
fy that public opinion does not always correspond to published opinion.
The weekend magazine addresses its tenth anniversary on the air with
solidarityproposals andanaudienceof approximately twomillionadding
together the Saturday and Sunday editions. The programme incorporat-
ed
MatíasAntolín
, a journalistwitha longcareer on radio, to its teamand
AlfonsoLevy
, abrilliant poet andobserver of current literature.
Continuing with the weekend, it should be remembered that the sil-
ver wedding of
Gente Viajera
(Travelling People) is being prepared. On
the eve of its 25th anniversary,
Esther Eiros
, its director and presenter
achieved the best audience results. Onemillion listeners follow the inter-
views and the travel proposals.
Esther Eiros and
Isabel Gemio.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
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