As is normal,
Julia Otero
renewed part of her team, creating a newmu-
sical section, presented on Tuesdays by
Javier Limón
, and she has also
reinforced the collaboratorswithprofessionals of the statureof
JoséAn-
tonio Marina
(
Territorio Superpadres
) (Superparents Territory) and the
Galician journalistwriter
CristinaLosada
(
El gabinete
) (TheCabinet). The
radio career of
JuliaOtero
was cappedwith theOndas Award. This was
the fourth award in her career and was presented to her at the end of
November in theTeatroLiceoof Barcelona.
Information, analysis and rigour
The intelligent analysis of current affairs is called
La Brújula
(The Com-
pass), with
Carlos Alsina
. From the initial monologue until the commen-
tary of
Fernando Ónega
which finishes the programme a little before
midnight,
LaBrújula
(TheCompass) tries to unravel the informative keys
of the day and is one of the reference programmes for those whowant
tobewell informed. The incorporationof
Manuel Jabois
and
LuisVicente
Muñoz
, amongothers, enriched the investment ina radiowhichcombines
seriousnesswith humour. The news programme
NoticiasMediodía
(Mid-
dayNews), with
ElenaGijón
, achieved the secondbest audiencefigure in
itshistory in2013.Whatwas thekey to its success?Current affairs in their
pure state, informing onwhat happenswith rigour and knowing how to
discernbetweenwhat is fundamental andwhat is accessory.
New focusses on sports radio
Al Primer Toque
(At the First Touch), a sports slot directed andpresent-
ed by
Héctor Fernández
, fulfilled its objective to consolidate itself to a
great extentwithadirect and interactive style. It is thenightly sports slot
whichmost grew in2013. Thenewequipment placed thebar above three
hundred thousand followers,withagradual increaseof listeners. Thepro-
gramme brought forward its release due to the start of the League and
was increasedby half an hour. The experience of some commentators—
Ángel Cappa
and
Santi Segurola
— contrastswith youngpeople and the
wish toachieveeditingwhich seeks new focusses andnewways tomake
sports radio.
JuliaonOnda
programme
started the2013-
2014 seasonwith
more thanhalf a
million listeners,
thebest figure in
thehistoryof the
programme.
JuliaOtero
interviewwith
AlfredoPérez
Rubalcaba, and
CarlosAlsina.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
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