Advertising respectful withminors
Atresmedia
uses specific tools in order to control the commercial mes-
sageswhich accompany theprogrammes intended for children.
Advertisingof
gaming activities
Expansionof child
protection times
Advertisingof toys
Advertisingof food for
minors
Subscription toCodeof Conduct onCommercial Messages
of GamingActivities establishing strong restrictions to
Broadcastingof commercialmessages during children
programs.
Improvement relative to current legislation through the
voluntary expansionof 2hours (Monday toFriday).
Reinforcedprotectionhours.
Signatureof toypublicity agreementswith theSpanishToy
Manufacturer Association and theNational Consumption
Institute to reinforce theprotectionofminors in this
advertising segment.
Promotion and applicationof theFoodAdvertisingSelf-
RegulationCode aimed atminors (PAOS) designed for
preventinghealthproblems and regulatingTVmarketingof
food andbeverages for childrenunder 12 years of age.
Guarantees regarding the contractingofminors
When aminor intervenes as a player or participates in a programme or
series continually through theproducer of anyof its programmes,
Atres-
media
supervises the establishment of the legal clauses and the neces-
sary mechanisms which guarantee the rights of the minor, with special
respect for his image, honour and personal and family intimacy and the
development of his education.
Driving accessibilityof content
The challenge of
Atresmedia
is that all persons, regardless of their visual
or hearing limitations, have access to the audio-visual content. Thus, the
efforts to increase the accessibilityof programmingyear after yearmuch
surpasses the demands of the General Audio-Visual Law. The principal
toolsof accessibilitywhichareusedare: audio-description, sign language
and subtitlingof content.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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