Thebest profitability rateper listener
Although theeconomic circumstances havenot beenhelpful,
OndaCero
continues tomaintain thebest profitability rateper listener, aswell as the
leadership in listeningminutes per person, with 165minutes, andwas the
onlymain generalist stationwhich grew (5minutes) as compared to the
previous year.
In 2013,
Europa FM
again surpassed two million followers — 2,045,000
(+36,000) — andwas reaffirmed as the thirdmusical offer. It continued
to extend the distance from Cadena 100 (by 246,000 listeners) and re-
duced its differencewith Cadena Dial, the second station in the ranking,
by 162,000 listeners. The big increase during the last season (461,000
listeners more than in 2012) was consolidated, while the Morning Show
directed and presented by
Javier Cárdenas
,
Levántate y Cárdenas
(Get
Up and Cárdenas), achieved another annual increase of 12.3%, with the
incorporationof 113,000new listeners. According to thedataprovidedby
theEGM, in 2013, theprogramme achieved adaily audienceof 1,034,000
and is the morning programme which most grew within musical radio,
surpassing theprogramme “Atrévete” (Dare) of CadenaDial.
OndaCero
and
EuropaFM
—awaiting the resultswhichmaybeachieved
by the new decision of
Atresmedia Radio
for
Melodía FM
— are two
grand radio stations, with different audiences, although they have the
same philosophy. Their good resultsmake them an obligatory reference
of a progressively more demanding and competitive market. The credi-
bility andgood image of both radio offers shouldbe stressed and this is
reflected in the public recognition of their proposals and professionals.
ThePremioOndas (OndasAward) for thebest professional career grant-
ed to
JuliaOtero
; theSalvador deMadariaga, receivedby
CarlosHerrera
,
and theJavierBuenoAward, conferredby theAsociaciónde laPrensade
Madrid (PressAssociationofMadrid) to
CarlosAlsina
, aresomeexamples
of the rewards for workwell done. There are also the awards achived by
GenteViajera
(TravellingPeople) and theperson responsible for thepro-
gramme,
Esther Eiros
, grantedby several institutions and in several parts
of Spain.Mention shouldalsobemadeof theAntenadeOro (GoldenAn-
tenna) awarded to
JoséLuis Salas
(
No sonhoras
) (It’s rather late) by the
Federación de Asociaciones de Radio y Televisión (Federation of Radio
and Television Associations) and Sports Merit Medal awarded to
Javier
Ares
,
Radioestadio
(RadioStadium).
OndaCero
continues to
maintain the
best profitability
rateper listener,
aswell as the
leadership in
minutes listened
per person, with
165minutes
NuriaRoca.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
79
