RELEVANTASPECT
(pag.85-87)
Radiowith the vocation to serve
Both
Onda Cero
and
Europa FM
, the two radio stations of
Atresmedia
Radio
, are authentic social loudspeakers, providing themes of general
interest to society in their news programmes and services, such as the
defence of the environment, entrepreneurship, education and scientific
research, amongothers, from thepoint of viewof values suchas veracity,
diversity and freedom, while remaining loyal to their vocation as a public
service.
Besides this work which is intrinsic to responsible news activity,
Onda
Cero
and
Europa FM
are involved in initiatives of a social nature. This
commitmentwas incorporated to threemain lines of action in 2013:
__
Support for the principal initiatives of corporate responsibility of
Atresmedia
, such as
El Estirón
(The Stretch),
Hazte Eco
(Pass it
On) and
Ponle Freno
(Put theBrake on it), and the activities of the
Fundación Atresmedia
, with the broadcast of reports, interviews
and slots in themainprogrammes.
__
Collaboration with non-profit making organizations and of social
interest, with repercussions in their work. The interview made to
theFundaciónAguadeCoco inorder to support the aid campaign
to Madagascar due to a cyclone, the cover given to the Feria de
Discapacidad y EmpleodeBarcelona (Incapacity andEmployment
Fair of Barcelona) and the interview and chronicles on thework of
UNICEF in Syria and The Philippines Filipinas are some of the out-
standing examples.
__
The broadcast of free slots supporting social initiatives fosteredby
Atresmedia
and its
Foundation
andbyother organizations.
CRStrategy in radio content
Programs of social
interest
Collaboration
withnon-profit
organization
Broadcast of free
slots supporting
social initiatives
Support to
Corporate
Responsibility
initiatives of
Atresmedia
In 2013, 2,005
free slotswere
broadcast in
support of social
initiatives for a
value amounting
to4,697,455
euros.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaRadio
85
