Loudspeaker for social causes
Atresmedia
proposes amodel of television which acts as a social loud-
speaker and includes theconcerns andproblemsof society in its themat-
ic agenda. This is reflected in theprogrammingwhich takes into account
current affairs content which demonstrates this commitment to social
concerns andwhich provides space for solidarity also from the perspec-
tiveof entertainment.
Programmingproximate to social concerns
Among their content
Antena 3
and
laSexta
include programmes which
endeavour toanalysecurrentaffairsandbringaboutacritical sense in the
audience through objective research and the plurality of opinions. Some
examples are
El Objetivo
(The Lens) of
Ana Pastor
,
Salvados
(Saved),
laSexta noche
(laSexta Night),
laSexta Columna
(laSexta Column),
Al
RojoVivo
(RedHot),
Equipode investigación
(ResearchTeam)and
Espe-
joPúblico
(PublicMirror). Theseprogrammesdealtwith themes of social
interest suchaspensions, entrepreneurship, corruption, nutritional safety,
the consumptionofmedicines, immigration, Child labour, theLawonDe-
pendence and combatingpiracy, amongmanyothers
The news services also give space tomatters which both channels con-
sider it necessary to create awareness. In the case of
Antena 3 Noticias
(News), emphasis is given to the number of reports on Syrian refugees
broadcast in in 2013 in order to contribute to creating sensitivity as re-
gards the tragedy in the country. Moreover,
laSexta Noticias
(la Sexta
News) has the section
Solidaridad
(Solidarity) on its website, which in-
cludes current affairs informationon thework of theThirdSector.
Solidarity entertainment
Solidarity has also found a space in the entertainment content. Thus,
throughout the year, many programmes have echoed the collaboration
campaignswithNGOs or with
Atresmedia
Corporate Responsibility and
have dedicated special editions to supporting determined social prob-
lems.
In 2013, Atresmedia assigned€656,354 to social projects through
entertainment programmes.
EspejoPúblico and
El objetivoof Ana
Pastor.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
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