As regards the news programmes of
laSexta
, this was the best year of
their historywithgrowthof twopointswhichmeant that the twoeditions
achievedanaverageof 9.1%andgreatly surpassed thenewsprogrammes
of Cuatro (6.8%).
Especially outstandingwas the first edition fromMonday to Fridaywith
12.1% share and 1,277,000 followers. In addition, the second edition from
Monday to Friday maintained its positive evolution and in December, it
had the bestmonth in its historywith a 9.2% share and 1,217,000 specta-
tors and its classic
Al rojo vivo
(RedHot) (10% share and 563,000 view-
ers) alsoagain increased thenumber of its followers. It grew2.6points as
compared to 2012.
Furthermore, the channel reinforced its choice of current affairswith the
incorporationof
laSextanoche
(laSextaNight)onSaturdaynights;
ElOb-
jetivo
(The Lens), on Sundays; and
Más vale tarde
(Better Late) in the
afternoon fromMonday to Friday.
laSexta noche
(laSexta Night) ended
itsfirst yearwithanouts 7.3% shareand932,000 followers andapositive
evolution which culminated with a monthly record in December (9.2%).
El objetivo
(The Lens) of
AnaPastor
(8.9% and 1.6million) formed a tan-
demwith
Salvados
(Saved)andconsolidated thechoiceof theanalysisof
current affairsonSundaynights.
Másvale tarde
(Better Late) (4.6% share
and 469,000 viewers) systematically surpassed its direct competitor
Te
vas a enterar
(You’ll See) onCuatro, which endedupbeingwithdrawn.
The channel also maintained its choice of reports on current affairs on
Friday nights.
Equipode investigación
(Research Team) (6.7% share and
1,197,000 viewers) was successfully installed after
laSexta columna
(la-
SextaColumn)which continued its upswingandended itsbest yearwith
more than amillion followers (6.5%).
Formula 1: themost effective sports competition
Formula 1 is the second sportwithmost audience inSpain and the abso-
lute king of motor programmes. In terms of audience share, the broad-
casting of the Formula 1 World Championship on
Antena 3
became the
most competitive sports competition. With a share of 35.6% (2013), it
even surpassed the Champions League, the UEFA European Champion-
ship and theFIFAConfederationsCup.
Thenews
programmes of
laSexta, closed
thebest year of
their historywith
growthof two
points (9.1%).
Fórmula 1 team.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaTelevisión
61
