Innovation, effectiveness and
profitability for the advertiser
A client-focused approach, constant innovation in all areas, effectiveness
and profitability are the four main pillars of
Atresmedia Publicidad
, re-
sponsible for the commercialisation of all
Atresmedia
media - television
channels, radio stations anddigital media.
Advertiser satisfaction is thecornerstoneof the strategy implementedby
AtresmediaPublicidad
. To that end andbesides offering exclusiveprod-
ucts, the company advises and helps its advertisers optimise the results
of their campaigns and adopts the communication needs of its advertis-
ers as its own.
The group thus becomes an ideal consumer motivator for advertisers in
their relationshipswith viewers, trying to raise awareness - for example -
about the importanceof brands and advertising inour society.
InPursuit of BrandRecognition
Over the last year, numerous initiativeshavebeen implementedby
Atres-
mediaPublicidad
toenhancebrand recognitionandadvertisingcommu-
nication:
__
PublicidadSí
: Thegroup joined the “PublicidadSí” social campaign
promoted by the Asociación Española de Anunciantes (Spanish
Advertisers’ Association) by offering the full consumer motivation
power of
Atresmedia
on television, radio and the Internet.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
AtresmediaPublicidad
100
