ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2013 - page 97

__Commitment to training. In order to enhance the adaptation of
content to the various distribution platforms, transmedia training
hasbeenprovided to theMarketing, FictionandSalesDepartments.
__Style guide for social networks. This document, begun in 2012, is
a response to the commitment by Atresmedia to fostering respect
for and the protection of all followers of its official channels. The
styleguidelinesweredelivered tocommercial staff in2013 for them
tobe applied to their social networkmanagement activities.
__Displayof hashtags infictionprogrammes. In 2013, hashtagswere
displayed on screen for the first time during such programmes as
Con el culo al aire and TheFollowing.
__Increased revision of content. The launch of various vertical por-
tals responsible for the management of their own social networks
has enabled an increase inwork to coordinate and revisepublished
content.
__Integration of social networks into Atresmedia Conecta. Social
networks were integrated into the Atresmedia Conecta second
screen app in 2013 so as to enable users to interact and comment
on the channel’s contentwithin a single app.
www.atresmedia.com, more accessible and
innovative
Throughout 2013, work continued on restructuring the corporate web-
site by improving accessibility and content quality on each one of the
group’sportals. The samewasdone for eachof thecampaignspromoted
by Atresmedia (HazteEco, El Estirón and PonleFreno).
These stepswereaimedatmaking www.atresmedia.com acompleteand
more innovative environment within reach of everyone. The following
measures shouldbe highlighted inparticular:
__Redesign of the group’s menu bar. A shortcut currently exists on
every page to the various portals run by the group, both televi-
sion (Antena3TV, laSexta, Neox, Nitro, xplora, laSexta3) and radio
(OndaCero, EuropaFM, MelodíaFM), aswell as Nubeox and Atres­
player.
__New footer. This provides easy access from the various portals to
every department in the group, as well as to the links of greatest
interest.
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ATRESMEDIA ANNUALANDCORPORATERESPONSIBILITYREPORT 2013 AtresmediaDigital 97