For the secondyear in a row, Atresmediahas been recognized as the
best valuedmedia company for thequalityof its public information,
among the companies of theGeneral MadridStockExchange Index
(IGBM), according to the 2013ReportaReport.
RedCross awarded theGoldCross toAtresmedia for “efficient and
meritorious taskpromoting activities for cooperation and social
integrationof vulnerablepersons”.
Systematizedquality
management
In order to produce, record and broadcast its programs and advertising
with thehighest level of qualitypossible,
Atresmedia
hasdefined internal
standards it has tocontinuouslycomplywith through itsQualityManage-
ment System. Thismakes it possible to control and continuously improve
themainprocesses of theorganization.
For theproper executionof itsQualityManagement System,
Atresmedia
applies a continuous improvement cycle for incidents that includes the
followingphases:
Incident identification and control
Introductionof process
improvements: lessons learnt
Ongoing analysis
of the causes
Assessment of efficiency
of actions
Identificationof corrective and
improvement actions
The areas involved identify and classify all incidents that have been de-
tected to latermonitor themuntil resolved.
Program and advertising production, recording and broadcasting pro-
cesses take into account all kinds of incidents: both those identified as
Since the
implementation
of theQuality
Management
System in2009,
thenumber of
incidents have
dropped84%.
[G4-18, G4-26, G4-27 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
45
