Involvement in the secondeditionof themasters courseonSocial
Responsibility andSustainability at UCM
Complutense University of Madrid (UCM) is to improve the employabil-
ity and professional insertion of participating students, by acquiring the
necessary skills to implement Social Responsibility and sustainableman-
agement and administrationmodels. Atresmedia collaborates by sharing
its good Corporate Responsibility practices and offering its students a
practiceproject to executeduring the course.
FourthCR consultationprocesswith stakeholders
Atresmedia
held in 2013 a presential meetingwith its stakeholders in or-
der to identify their perceptions, claims and expectations with regards
to the Company and identify the key subjects concerning the media in
terms of Corporate Responsibility. This consultation process, the fourth
organized by the Group, had representatives from all stakeholders: ad-
vertisers, audiences, media agencies, society, investors, suppliers, NGO,
environment andothermedia companies.
Atresmedia, leader in themedia industry in theCarbonDisclosure
Project
Through an annual questionnaire sent to the top listed companies, the
Carbon Disclosure Project (CDP) initiative gathers information on emis-
sion reductionplans, transparencyof corporate actions aswell as oppor-
tunities and risks relative toclimatechange. Atresmediaobtaineda score
of 60D, the highest for its sector.
New informationgatheringprocedureof stakeholders
Anewprocedurewill be implemented shortly tocollect expectations and
demands of stakeholders, which consists in analyzing, standardizing and
givinggreaterutility to the information that is receivedatpresent through
channels already established in theGroup.
Challenges achieved in 2013
For 2013, specific objectives and actions were defined to improve the
CorporateResponsibilitymanagementmodel and the relationwith stake-
holders.
Thedegreeof fulfillment of eachoneof them is describedbelow.
2013Challenge
Level of
compliance
Comments
Increaseenvironmental and
social impact aswell as good
governance information to
shareholders
100%
Eachquarter, thedocument
sent toCNMV includeswith
the financial results for the
period, a summaryof Corporate
Responsibility activities, executed
by the companyduring such time.
Commission aprocedure for
receptionof complaints and
suggestions
50%
Theprocedure is in the analysis
phaseof the affected areas and
information received through the
various channels.
Executionof CR initiatives at
laSexta
100%
During 2013,
laSexta
supported
the
PonleFreno
andFoodBank
aid campaigns.
In 2013,
Atresmedia
renewed its
subscription
to theSpanish
Global Company
Network.
Atresmedia is a
member of the
FTSE-4Good
Stockmarket
indexproduced
by theFinancial
Times Stock
Exchange (FTSE)
[G4-18, G4-27 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
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