Atresmedia
defines stakeholders as any person, organization or institu-
tion that affect or are affected by Group decisions. The following have
been identified:
Stakeholders
Advertisers
Shareholders
Audience
Suppliers
Society
Regulatingbodies
Employees
Competitors
The expectations of stakeholders are identified through an active dia-
log process for which
Atresmedia
has defined specific communications
channels that aredetailed in the various chapters of this report.
Once the expectations have been identified, specific actions are defined
to answer their requirements. Simultaneously, the results obtained are
continuouslymonitoredandanalyzed inorder todefinenewactionplans
inorder to improve year after year.
The Corporate Responsibilitymanagement model of
Atresmedia
is sup-
portedby internal bodies for its implementation aswell as other specific
monitoring and improvementmeasures:
Codeof Conduct
This is aCorporateResponsibility tool that considers anddefines
thepolicies, values andprinciples in effect in theOrganization. It is
approvedby theBoardof Directors of theCompany, is apart of the
Internal OffencePreventionModel and constitutes the ideal tool to
guide employees, executives andmembers of administrationbodies of
theGroup in their activities.
CRCommittee
It has themissionof reinforcing the transversal integrationof
CorporateResponsibility throughout theOrganization. It consists of
representatives from themain strategic areas of theGroup.
Dashboard
It is apanel of indicators grouped into four areas that allow assessing
internal sustainableperformance in a transparentmanner: business
sustainability, human resources, society and environment.
The indicators allow establishing suitable improvement actions in
terms of CRmanagement.
CRObjectives
Eachoneof the areas at Atresmedia has definedobjectives that
extend the corporatepolicies of Atresmedia throughout the
organization. Theobjectives are reviewedperiodicallyby the
CorporateResponsibilityCommittee, which assesses its degreeof
fulfillment.
Valentí Gómez
Chairmanof the
Audiovisual and
TelevisionContent
Observatory
“Atresmediahas
theopportunity
toexploit its own
media activities to
informonSocial
Responsibility.”.
[G4-18, G4-24, G4-25, G4-26, G4-27 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
38
