RELEVANTASPECT
(pag. 36-45)
Socially responsiblemanagement
Atresmedia
understandCorporateResponsibility as ameans togenerat-
ing trust in itsstakeholdersandproduceadifferentiatingvalue.Hence, the
Groupmakeseveryeffort so that thenecessaryprofitability iscompatible
with a responsible and sustainablemanagement model that commits to
persons, bearing in mind social requirements and generates a positive
impact on the environment.
Our vision
_
Achieve a long termprofitably and sustainablebusinessmodel.
_
Transmit the corporatepolicies and values to theentire value chain.
_
Listen andprovide solutions for all stakeholders.
Mission
Broadcast of varied, innovative andhighqualitynews and
entertainment offerings that respond toour stakeholders inorder
towin their trust and thereby ensuring the leadershipposition and
sustainabilityof theGroup.
Vision
Tobe the referencemultimedia communicationgroupwith a valuable
andpositive contribution to the society inwhichweoperate.
Values
Commitment
:We strive tomake a valuable contribution to the
Company creating corporate sensitivity campaignswhich resolve
problems andgenerate apositive change.
Quality
:Weworkon theongoing improvement of our activities,
developing excellent productswith regard to their form and content,
aimed at theneeds and expectations of the spectator.
Creativity
:Weboost the creativedevelopment of employees,
promoting artistic freedom and freedomof thought, respecting the
Company's democratic and cultural values.
Long-term vision
:Weworkon the creationof a leading corporate
project in the audiovisual sectorwhich endeavors tomove closer to
the futureby creating it.
Innovation
:Weboost the creationof new ideas, products, services
andpracticeswhich contribute value to theCompany and to society.
Leadership
:Wemotivate and address our collaborators to encourage
their development and that of theorganization, transmitting energy
and inspiring confidence tohelp theorganization to achieve its
business objectives.
Teamwork
:We encourage a culturebasedon the establishment of
the relationships of trust and respect between the employees and the
Company.Wedevelop their autonomy andparticipation indecision-
making, basedon theprinciples of delegation and responsibility.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
36
