CorporateResponsibility in the value chain
Atresmedia
makes efforts to integrate Corporate Responsibility in its
value chain to decidedly contribute to social wellbeing and achieve a
business model that generates long term commercial profitability and
sustainability. This integration allows adding value toGroup services, im-
prove trust from stakeholders andgenerate a competitive advantage.
Atresmedia
understands that Corporate Responsibilitymust encompass
all direct activities it executes but also indirect activities that it has some
sort of control on. Therefore it extends itsCorporateResponsibilityman-
agementmodel values and ethics principles to all collaborators.
The Group carefully selects its suppliers so that they are aligned, fulfil
the corporate policies and integrate the Group values in their work. On
the other hand, commercial communications must also fulfil codes and
controls that guarantee an ethical advertising and quality. This control
on suppliers and advertising contents, combinedwith the internal appli-
cation of the Corporate Responsibilitymanagementmodel, ensures that
the contents reaching the audience are in line with the quality and Cor-
porate Responsibility values andprinciples that define the philosophy of
theGroup.
Suppliers
Advertisers
Audience
Strict Selection
Corporate
Responsibility
Clause in contracts
Self control
Self regulation
codes
Content controls
Advertising
committedwith
Society
Content and
programmes
selection
Audience research
Qualitymanagement
systems
Content ethic code
Thepolicies and control processes aredescribed in thisReport.
[G4-18, G4-26, G4-27 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
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