Active communicationwith stakeholders
The Corporate Responsibility Report is used by
Atresmedia
to notify its
stakeholders of any important aspects affecting theCompany.
In order to identify the most relevant business, social and environmen-
tal aspects for stakeholders,
Atresmedia
has heldmeetings or in-person
focus groups that have been complemented with the materiality study
executed in combinationwith theComplutenseUniversityofMadrid.
Atresmedia. MethodologyofMateriality analysis
Important aspects
selection
AligningwithAtresmedia
strategy
Important aspects
research for GI
FocusGroup
Materiality
Research
Stakeholders'
meeting.
[G4-18, G4-26, G4-27 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
42
