This responsible and committedmanagementmodel is not only applica-
ble to the activities of
Atresmedia
but extends to the entire value chain,
partneringwithallGroupcollaborators in theobjectivebeing increasingly
responsible and sustainable.
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CR
Committee
Measurement,
analysis and
improvement
Mission, vision, values
Expectations of stakeholders
Codeof conduct
CorporateResponsibilityModel of Atresmedia
The Corporate Responsibility model
Atresmedia
is part of the business
strategy integrating themission, vision and values of theGroup.
TheCorporate values are covered inCorporatePolicies that describe the
principles and objectives that are applicable to the various areas of the
company.
Basedon thesepolicies,
Atresmedia
manages itsCorporateResponsibil-
ity through a continuous improvement cycle focusingongiving solutions
to the expectations of its stakeholders.
[G4-24, G4-25, G4-26 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
37
