With regards to theUSmarket, themain indicesenjoyedanextraordinary
behaviour in2013. DowJonesgrewby26.50%; S&P500by29.60%;while
Nasdaq increased its valueby 34.99%.
TheSpanisheconomyhitbottom in2013and isnowbeginning to recover.
GDP shrank by 1.2% in the year, two tenths of a point more than in 2012.
Perquarters, themovementwent from less tomore,with the fourthquar-
ter growing0.3% inquarterly terms. Several sources haveestimatedGDP
growth for 2014: theGovernment expectsgrowthof0.9%, Funcashas set
it at the same level, while the research services of some banking entities
talk of 1.2%.
Unemployment, according toFUNCAS, will remainhigh, butwill fall from
26.4% in 2013 to 25.6% in 2014, and household consumption could grow
in the next year.
Atresmedia shares
Thesharepricehasexperiencedspectaculargrowth in2013.With regards
to an 84% average revaluation of TV companies in Europe,
Atresmedia
has increased its valueby 208.2%during the year.
The advertising market has once again experienced negative growth,
both inmedia as awhole and in television. However on aper quarter lev-
el, themarket behaviour has improved, ending the fourth quarter with a
growthof 5.6%.
According to Infoadex, the total advertisingmarket fell in 2013 by 8.0%
compared to 2012, closing the year at 4,261.0millionEuros. Furthermore,
the TV advertisingmarket, reached 1,703.4million Euros; 6.2% less than
in 2012.
For 2014, theconsensusof analysts expects theTVadvertisingmarket to
reach 1,820million, whichwould represent an increaseof 7%.
(30%)
20%
70%
120%
170%
220%
31-dec
31-jan
28-feb
31-mar
30-apr
31-may
30-jun
31-jul
31-aug
30-sep
31-oct
30-nov
31-dec
Atresmedia
Mediaset España
Mediaset
M6
TF1
ITV
Pro7Sat1
RTLGroup
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
30
