Important achievements and recognitionof thePonleFreno
campaign
Five years after its launch, the
Ponle Freno
initiative has continued to
obtainmajor achievements. Some of these are the start of the Centre of
RoadSafety Studies Pone Freno-Axa, dedicated to research on accident
prevention, and the participation and collection records achieved by the
VCarrera Ponle Freno
, with over 17,000 runners andmore than 162,000
Euros collected. The Comisariado Europeo del Automovil (CEA) Foun-
dation recognized
Atresmedia
for its social activities in favor of traffic
accident preventionwith
PonleFreno
.
Agreementwith theMinistryof Health, Social Services and
Equality topromote healthyhabits
Atresmedia
and theMinistryof Health, Social Services andEquality have
signedacollaborationagreement to jointlyexecuteawarenesscampaigns
inorder toprevent childhoodobesity, in the new campaign
El Estirón
.
Education, leading role inFundaciónAtresmedia
Fundación Atresmedia
has chosen education as the main focus of its
activities in2013. It obtainedadvice fromagroupof experts consistingof
teachers, students, families, representativesof civilian societyand institu-
tions, which worked on the execution of projects focused on improving
the educational environment and recognition of the teacher figure. The
Premios iniciativas que educan
(Educational Initiatives Awards) or the
event
Gracias, profes
(Thanks teachers) are some of the initiatives that
havebeen specificallypromotedwith theseobjectives.
Productionof aCorporateResponsibilitymateriality study
with the helpof stakeholders
Atresmedia
gathered its interest groups to indentify their perceptions,
demands and expectations with regards to the Company and identify
the key subjects concerning a media group in terms of Corporate Re-
sponsibility (CR). The conclusions have helped, together with a study by
theComplutenseUniversity of Madrid, to identify thematerial matters in
terms of CR for theGroup.
VCarreraPonle
Freno and
Atresmedia,
awardedwith the
GoldenMedal of
theRedCross.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Highlightsoftheyear
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