AtresmediaTelevisión closes
a recordbreaking 2013
AtresmediaTelevisión
, with 28.8%, grew3points inwhatwas its first full
year after the merger with
laSexta
. It is co-leader with Mediaset, which
has an additional channel. In addition, the stations of
Atresmedia
as a
whole are once again the absolute leaders during prime time, the slot of
greatest TV audience.
Antena 3 and laSexta obtained the highest success index in its pre-
mieres.
Of the 19 formats launched last year, ten of them remained on
grid,which is a53% success, compared to26%of Telecincoand21%of La
1. Likewise,
laSexta
obtained a 56% compared to38%of Cuatro.
Antena 3was co-leader in 2013with 13.4%
, its best annual figure in four
years, absolute leader incommercial target (13.4%)and thebrand thatcon-
quersmost slots in2013:morning, afternoonandevening. Thestation leads
6of 12monthsof theyear.
__
Antena 3Noticias achieves its best year since 2010
.
Antena 3No-
ticias 1
takes the leadership from “Telediario 1” with 15% on average
fromM-F. This edition is also the absolute leader duringweekends.
__
Antena 3 conquers two new slots
. In addition to themorning slot
(14.4%), with
Espejo público
in itsmost viewed year (485,000 and
16.9%),
Karlos Arguiñano en tu cocina
(14.6%, one percent more
than 2012) and
La ruleta de la suerte
, unbeatable (1,112,000 and
18%);
Antena 3
won two new slots in 2013: afternoon (13.6%) and
evening (16%), becoming the station that leads themost slots.
KarlosArguiñano
en tu cocina, La
ruletade la suerte
andAntena 3
Noticias news
team.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Highlightsoftheyear
14
