AtresmediaTelevisión
endedamagnificent financial year in its first com-
pleteyear after themergerwith
laSexta
. Thegroupof channels of
Atres-
media
grewby threepoints and reached 28.8%of audience share, which
has placed us as co-leaders as regards audiences with one channel less
thanour competitors.
It was also a marvellous year for
Antena 3
. It had an average audience
share of 13.4%, its best figure in four years andwe have achieved thepo-
sitionof co—leader inaudiences. It is theabsolute leader as regards com-
mercial target (13.4%) and won most slots in 2013: morning, afternoon
and evening. The channel was leader in 6 of the 12months of the year. It
shouldbe pointedout that
Antena 3Noticias
(Antena 3News) obtained
its best figures since 2010. Furthermore,
Noticias 1
(News 1) seized the
leadership from “Telediario 1” (Telenews 1)with 15% in theweeklyaverage.
We are very happy to have created a brandwithourway tomake televi-
sion. A brandwhich became a reference due to quality products and to
successes suchas
El tiempoentrecosturas
(TimeamongSeams),
Tucara
me suena
(Your Face Sounds Familiar) and
El secreto de Puente Viejo
(TheSecret of PuenteViejo).
The merger strengthened
laSexta
, which had its best figures in three
years in 2013, growing in all the slots andduring all themonths. Thiswas
quite an achievement thanks to programmes such as
El Intermedio
(The
Interval),
Pesadilla en la cocina
(Nightmare in theKitchen) and
Salvados
(Saved), successeswhich are added toby releases such as
Encarcelados
(Imprisoned), produced by our producer
Verte
,
En el aire
(OnAir) ,
Más
vale tarde
(Better Late),
laSexta Noche
(laSexta Night) and
El Objetivo
(TheLens).
The thematic channels are also an outstanding part of our strategy as
we build up the grand offer of
Atresmedia Televisión
with these. As a
group, although each one has a different, recognizable identity, grew by
0.9 points as compared to 2012, achieving co-leadership. Besides,
Neox
,
Nova
,
xplora
and
Nitro
are leaders in their genres andpublic.
Atresmedia Publicidad
was able to take advantage of the merger with
laSexta
and optimized its opportunities, achieving a notable increase in
revenues. It has beengrowing for several years above themarket figures
owing to its constant efforts to provide the advertisers with new adver-
tising formulas and offer exclusive products which are adapted to the
needs of communication. Consequently, itwas recognizedby themarket
as the first force in sales in 2013 as regards the service quality and the
advertising efficacy.
Atresmedia Radio
also registered very positive results with an EBITDA
which grew by 54%. In 2013, it again demonstrated its stability despite
the fall in themarket figures.
OndaCero
continues to increase itsweight
within the Group little by little, as it has done before, contributingmore
andmore toour economic results and is themost profitable radio station
in our country.
Melodía FM
is a good example of the eagerness to inno-
vate andopenup routes through anewbrand.
EuropaFM
surpasses two
million followers and is now the thirdmusical station inSpain.
AtresmediaCine
maintains itsobligatory support for theSpanishCinema
Industry. Throughout 2013, we participated in 15 feature films. Seven of
these form part of the ten biggest box office hits. The total takings sur-
passed40millioneuros, whichdemonstrates that, if it isunderstoodwell,
Spanish cinema canbeprofitable.
Weended
2013with the
certainty that
wehaddone a
good job.We
hadbeen able to
get through the
difficult times, we
demonstrated
the strengthof
ourmodel, and
wenow address
our futurewith
confidence.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
MessagefromtheCEO
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